On December the 30th, all major and regional television networks in the Netherlands turned silent for one minute for ‘De Herinneringsminuut’. ‘De Herinneringsminuut’ was created to introduce a shared moment to remember beloved relatives and friends who passed away this year. 3.1 million people saw the moment on television and 2.1 million people actively participated. The initiative was evaluated with an average score of an 8.0. The initiative was initiated by Yarden, a funeral care company. The idea is developed in close cooperation with Endemol.