C&V - Children See Things Differently
  • FOUNDATION FOR CONSUMER & SAFETY
    CHILDREN SEE THINGS DIFFERENTLY
  • When Consumer and Safety asked us for a campaign that makes parents aware of the fact that their children see things differently, we create a ‘lenticular’ print that makes modern use of an old school medium. When you pass it, you see the bottles in the cabinet change into a rooster, a baby bottle, an elephant, and a dragon. And the tin with paint brushes and box into a drum with sticks and sweets. You would guess most parents know that “Children see things differently” when they open the cabinet underneath the sink, but if not they will now. There’s also a website, with more information, where the animated ‘characters’ come to life.
Description
Make parents aware of the fact that their children see things differently. We created...
Fields
Copywriting, Design, Digital Imaging
Date
2011