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KLM | Live Reply
In June 2011, we developed a concept to promote the fact that KLM personally responds to all tweets and posts within the hour. We decided to make the replies even more unique and personal – to create responses people would be eager to share with their friends. To do this, we replaced Facebook and Twitter typed characters with a living alphabet made up of real KLM employees.
On Monday, 19 September 450 KLM volunteers came together to respond to tweets and posts in this unique way, by assembling the replies live before your eyes, within the hour. We made live reply videos for 12 hours, during which time #Live reply became atrending topic. The reactions were overwhelming, and the KLM crew was proud to be BLUE.
2011
Marketing, Video Blogging
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IKEA | Home
IKEA wants a better everyday life at home for everyone. A home, where our products accommodate your wishes and dreams. We believe that together you can make something beautiful and therefor give that extra push to do something together. Because together, you can achieve more.
2011
Cinematography, Directing, Music
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Medicines sans frontieres | Donate your profile
To show you are someone who cares about emergency help you can donate your Facebook, Twitter or LinkedIn profile for one day to Artsen zonder Grenzen (Medecins sans frontieres). By doing so you give Artsen zonder Grenzen permission to update your Facebook, Twitter or LinkedIn profile during 24 hours. They can send updates on your behalf such as news facts, photos and videos. Friends within your network can of course read these updates, creating a viral effect. From the first day the campaign has been very successful and thousands have donated their profile since.
2011
Advertising, Branding, Creative Direction
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IKEA | Everyday different
Ikea 365 campaign. A new commercial every day to show that Ikea is Every day different. A streamlined crew shot 15 commercials a day and then they keep shooting throughout the year to pick up on topical and cultural trends.
2011
Cinematography, Marketing
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ANWB | winter always comes unexpected
To kick of our new campaign for ANWB, we made this TV commercial.
2011
Advertising, Creative Direction
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Ikgebruik.nl | How social are social media?
An experiment for Ikgebruik.nl to see whether addicts can kick the habit with the support of a new network of online friends.
2011
Directing, Marketing, Philanthropy
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C&V | Children see things differently
Children see things differently
2011
Copywriting, Design, Digital Imaging
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Yarden | Remembrance minute
On December the 30th, all major and regional television networks in the Netherlands turned silent for one minute for ‘De Herinneringsminuut’. ‘De Herinneringsminuut’ was created to introduce a shared moment to remember beloved relatives and friends who passed away this year. 3.1 million people saw the moment on television and 2.1 million people actively participated. The initiative was evaluated with an average score of an 8.0. The initiative was initiated by Yarden, a funeral care company. The idea is developed in close cooperation with Endemol.
2011
Marketing, Web Design, Advertising
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Lemz Reel
Over the past 10 years, we at Lemz have built our reputation on meaningful actions instead of empty talk, and memorable experiences in place of forgettable ads. We believe brands can do good things – great things, in fact. With a team of 40 creatives, strategists, designers and artists, we direct engaging campaigns for a variety of businesses and organizations, including IKEA, ANWB, Coca-Cola, Unilever, Sara Lee and Doctors without Borders.
2011
Advertising
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OMO | Dirt is good
'Dirt is good' inspired us to come up with the OMO Outside Play Foundation. A foundation that became officially part of NOC-NSF (Dutch Olympic Committee). It consisted of more than 40.000 clubs started by kids and their friends. Every year, the National Outside Play Championships were held at the Olympic Stadium in Amsterdam.
2011
Marketing, Advertising, Branding
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Nickelodeon | Slime your class
Covering kids with slime. ;-)
2011
Advertising, Branding, Creative Direction
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HAK | the power of beans
Vegetable brand HAK starts the first official BlackBeanGrowingContest to make people realize the power and beauty of brown beans. Receive your competition bean on request and grow it as large as possible within three weeks. See what happened in our case movie.
2011
Animation, Marketing, Advertising
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Coca Cola | Sing along
We helped Coca Cola raise money for 3FM Serious Request. More than 25.000 people sang along with Dennis' new Chrismass single using their mobile phone as their microphone.
2011
Art Direction, Marketing, Advertising
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Finding volunteers for De Regenboog homeless shelter
We launched an undercover experiment to find Nice people in Amsterdam (Aardige Amsterdammers) who would be willing and able to volunteer. The initial experiment, as well as the subsequent search for actual volunteers, gained quite a following; we received more than EUR 500,000 in free publicity around the hunt. And though the campaign has only just begun, we already have already recruited more volunteers than we did in 2010.
2011
Advertising, Directing, Storytelling
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Chiquita | Making of the Banana Font
Making of the Chiquita Banana Font.
2011
Graphic Design, Interaction Design
